IRS deadline opportunity

Choose the right tax-help route before April 15.

If you own or operate a small business and your books, filing plan, or tax support still are not locked in, use the routes below instead of guessing. Each click is tracked so we can learn which route attracts the strongest deadline-intent traffic.

See the official IRS notice

Decision matrix

Pick the route that matches the bottleneck.

The goal is not to push one product blindly. It is to route people into the fastest credible next step, then measure which route actually earns the strongest response.

Accounting software

QuickBooks

Use when the owner needs bookkeeping cleanup plus a durable accounting stack they can keep after filing.

  • Strong fit for owners who still need books, invoices, and reporting in one place
  • Best if the business has recurring bookkeeping pain, not only a one-time deadline rush
Open QuickBooks
Accounting software

FreshBooks

Use when the owner is a freelancer or service business and needs lighter-weight accounting and invoicing fast.

  • Best fit for solo founders and smaller service operators
  • Lighter onboarding than a more operations-heavy bookkeeping stack
Open FreshBooks
Tax-prep service

Taxfyle

Use when the owner needs hands-on tax preparation or accounting help rather than only software.

  • Stronger for "I need a person to help" traffic than self-serve software routes
  • Useful when the books are messy or the owner wants direct tax support
Open Taxfyle
Tax and extension help

1-800Accountant

Use when the owner wants a clear support route for filing help, extension questions, or ongoing tax guidance.

  • Good fit for owners looking for service support instead of tool shopping
  • Useful when the deadline pain is immediate and decision time is short
Open 1-800Accountant

Tracking route plan

What gets measured

  • Page view for /irs-deadline
  • select_offer event with the selected offer and route type
  • Separate routes for software, service, and evidence
  • UTM parameters on every outbound link so partner-side traffic remains attributable

Traffic plan

How this gets used in paid acquisition

  • Start with search only: “small business tax help”, “business bookkeeping cleanup”, “business tax extension”
  • Do not bid on accountant-tool terms
  • Watch which route gets the strongest click-through and lowest bounce before scaling
  • Expand only if click quality supports real downstream partner performance

This is a decision page for qualifying and routing demand. It should be paired with disclosure copy and partner approval before full paid launch.